Chapter 8 Library of Video Links
New Proposition Development and Innovation
Resource Title:Lessons from New Product Launches--Cell Zone to iPad
Brand and/or Topic: Product Development
Resource Description: Joan Schneider and Julie Hall of Schneider Associates, co-authors of the HBR article ‘Why Most Product Launches Fail’, explain how to attract and maintain consumers' attention.
Channel: Harvard Business Review
Link (URL): https://www.youtube.com/watch?v=TW4g32BW5oY
Resource Title: What is the Future of Servitization?
Brand and/or Topic: Service development, Servitization
Resource Description: Many manufacturing firms are choosing to adopt or partly introduce a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and how will it affect businesses and consumers?.
Channel: Institute for Manufacturing (IfM), University of Cambridge
Link (URL): https://www.youtube.com/watch?v=uxI5GKvrjiE
Resource Title: Marketing Strategy - Product Life Cycle
Brand and/or Topic: PLC, Product Portfolio
Resource Description: This is an introductory video about the product lifecycle and how this influences marketing strategy.
Channel: James Slocombe
Link (URL): http://www.youtube.com/watch?v=CRfjJ9yOyp0