Chapter 7 Multiple-Choice Questions

Chapter 7 Multiple-Choice Questions

International Market Development
. _________________is about matching market opportunities to the organization's resources (what it can do) and objectives (what management wants to do).

. ________________regard their overseas activities as a complex process of coordination and cooperation. The environment is regarded as one where decision-making is shared in a participatory manner.

. The EPRG classification by Perlmutter (1969) was one of the first to specify the various approaches for international market development. It highlights four approaches. Which of the following is not an approach under EPRG classification?

. Based on European organizations classifications', these organizations have a strong European base, but now operate in a range of different world markets, either through direct investment, joint venture or on an exporting basis. This is referred to as:

. This market entry method takes place where production and manufacture of the product offering occur in the domestic market and the services of another organization (an intermediary) is employed to sell the product in the foreign market. This method is referred to as:______________

. Which of the following is not the driver of international market development?

. With a _____, a firm produces standardized products to be sold the same way all over the world.

. Starbucks uses the same green and black logo on its paper cups and sells the same concept all around the world. This is an example of:

. Norwegian and Swedish organizations have a long tradition of trade relations with other Scandinavian countries as the first experience of cross-national trade. This is an example of:

. Central to any society is a common set of values shared by its citizens that determine what is socially acceptable. Marketers refer to these values collectively as a country's:

. In 2005, Norwich Union (now Aviva) relocated customer calls for insurance claims back to the UK following a sequence of misunderstandings about flooding from immersion heaters. Local operators in India struggled to understand the claim as they didn't understand the heating systems. The _____ environment had the greatest influence on this situation.

. __________refers to the extent that customers can be reached with marketing communications and through distribution, sales outlets. Media availability, industry infrastructure, channel networks, and local cultural norms can all limit or hinder market access.

. Which of the following is an important cultural factor that should be considered by marketers seeking international development?

. The cultural similarity is perceived by some as greater between the USA and the UK than the UK and France, given perceived similarities in language and cultural values. This is an example of:

. A/an _____ is a limit on the amount of a specific product that can enter a country.

. Which method of entering the global marketplace involves the manufacturing firm itself distributing its product offering to foreign markets, direct to customers?

. KFC has some 15,000-plus KFC restaurants in over 109 countries worldwide and more than 2,870 KFC restaurants in more than 650 cities in China alone. Which method of entering the global marketplace does KFC use?

. Disney sells the rights for an investment company to run a Disneyland theme park in Tokyo. The investment company gains most of the profits from the enterprise while paying Disney a percentage in royalties. This is an example of:

. _____ are situations in which the domestic firm assumes an equity position (partial ownership) in a foreign firm to manufacture and/or market the domestic company's goods.

. An organization can adopt various attitudes and/or orientations for its international market development. One classification is called the EPRG classification which highlights four approaches to international market development. These include the: ____________, Polycentric, ________ and Global approaches.

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