Chapter 7 Library of Video Links

International Market Development

Resource Title: The Corporation

Brand and/or Topic: TheAzureWhale

Resource Description: THE CORPORATION is a Canadian documentary film written by Joel Bakan, and directed by Mark Achbar and Jennifer Abbott. The documentary examines the modern-day corporation, considering its legal status as a class of person and evaluating its behavior towards society and the world at large as a psychiatrist might evaluate an ordinary person. This is explored through specific examples. Bakan wrote the book, The Corporation: The Pathological Pursuit of Profit and Power, during the filming of the documentary.

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Resource Title: Orange

Brand and/or Topic: Orange

Resource Description: This is the main YouTube channel for Orange.

Channel: Orange

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Resource Title: How Starbucks Built a Global Brand

Brand and/or Topic: Starbucks

Resource Description: Starbucks Chairman, President and CEO Howard Schultz in conversation with Dean Judy D. Olian, UCLA Andersen School of Management.

Channel: UCLA

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Resource Title: Chris Halliburton on Pitfalls of International Marketing Campaigns

Brand and/or Topic: International Marketing Campaigns, Mistakes

Resource Description: Chris Halliburton - Marketing and International Business Professor at ESCP Europe - on the ‘Pitfalls of International Marketing Campaigns’.

Channel: ESCP Europe

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Resource Title: International Business Careers

Brand and/or Topic: International, Careers

Resource Description: The following video is part of video module series. Each video focuses on different business niches and is tailored to training business professionals within the industry. This video focuses on the skills and benefits of pursuing an International Business Career.

Channel: BizTraining 

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