Marketing Strategy

Testament of a Furniture Dealer - Ikea

IKEA, the world’s largest furniture dealer, claims that its values affect its ways of working (WOWs). Its values statement is based on Ingvar Kamprad’s The Testament of a Furniture Dealer, a guidebook written for his co-workers in the 1970s, and, for the UK division, is worded as follows.

American Marketing Association

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (Access requires free registration).

Chartered Institute of Marketing (CIM)

CIM is the world's largest professional body of marketing, with 50,000 members worldwide. We share a passion for marketing, we lead the development of professional standards and practice, and we champion the big issues and new ideas in the marketing world. The Chartered Institute of Marketing's Mission Statement: To be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.

Hoovers, Inc.

Hoovers, Inc. a D&B Company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.


Omnicom is an inter-connected global network of leading marketing communications companies. Our portfolio provides the best talent, creativity, technology and innovation to some of the world’s most iconic and successful brands. We offer a diverse, comprehensive range of marketing solutions spanning brand advertising, customer relationship management (CRM), media planning and buying services, public relations and numerous specialty communications services to drive bottom-line results for our clients.

Michael Porter:

Michael Eugene Porter is an American academic focused on management and economics. Porter has made important contributions to strategic management and strategy theory and his main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy. This link is to Wikipedia's review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.

The 4A’s

The 4A’s provides community, leadership, advocacy, guidance and best-in-class training that enable agencies to innovate, evolve and grow. Founded to promote and advance the advertising industry.

In 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. After 100 years the 4A’s continues to support the evolving needs of our community.

Strategy + Business

Strategy + Business is an online and print magazine published by management consultants Booz & Company. Its purpose focuses on the strategic choices that business leaders have to face and the impact of these choices in fields such as strategy, marketing, HR, public relations.

Interpublic group

Interpublic group is a global provider of marketing solutions. Through our 51,400 employees in all major world markets, our companies specialize in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing.


The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. Many of its unrivalled products have been serving the needs of this market for more than 40 years.