Chapter 5 Multiple-Choice Questions

Chapter 5 Multiple-Choice Questions

Marketing Strategy
. The _________________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

. Benetton moved from designing and manufacturing their clothing products into retail. This is an example of:

. The following statement by Samsung Electronics: ' Inspire the World, Create the Future.' is an example of:

. Organizational values are important because they:

. Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.

. The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of strategic marketing planning?

. Which of the following firms has often followed a market challenger (second-mover) strategy?

. SWOT is an acronym for:

. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization.

. ________________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

. These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate positive cash flow.

. Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)?

. These firms select small segments within the target market that the larger companies do not want to exploit. Which type of market position does this refer to?

. This type of growth refers to concentrating activities on markets and/or products that are familiar:

. An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting _____________

. Zara reformulated their value chain so that they became the fastest high street brand to design, produce, distribute and make fashion clothing available in their shops. This is a good example of:

. Attack the market and defend the position are the prime strategies pursued by a firm with ___________ positioning.

. Ideas about conventional strategy have been based around a linear value chain approach which considers successive supplier/distributor participants adding value as a product moves along a chain to be consumed by end-user customers. This idea is referred to as:

. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:

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