The Marketing Environment

Starbucks – An Open Letter from Kris Engskov

Starbucks is one of the world’s largest coffee companies, operating in more than 17,000 locations in over 50 countries. In October 2012, a revelation about the organization’s avoidance of UK corporation tax caused outrage, with calls for people to boycott the company’s stores. This was averted by this open letter, published in the Daily Express, by UK Managing Director Kris Engskov. In the letter, the company highlighted the legality of its actions, and sought to placate its customers in promising significant tax payments. You can read the letter at this link.

Advertising Standards Authority (ASA) (UK)  

Independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.


WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. WPP owns a number of advertising, public relations, media and market research networks, including Ogilvy, J. Walter Thompson, Young & Rubicam, IMRB, Millward Brown, Grey, Burson-Marsteller, Hill & Knowlton, TNS, GroupM, and Cohn & Wolfe.[3] It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies and Omnicom.[5] WPP has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on NASDAQ.


Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Launched as a weekly magazine in London on 12 September 1968, Campaign has blossomed into a globally-networked franchise providing real-time news and analysis by expert commentators in eight territories around the world. Apart from the UK, Campaign now serves the US, South East Asia, India, China, Japan, Turkey and the Middle East.

Committee of Advertising Practice (CAP)

The Committee of Advertising Practice (CAP) is the industry body responsible for the UK's advertising Codes. CAP's Broadcast Committee is contracted by the broadcast regulator, Ofcom, to write and enforce the codes of practice that govern TV and radio advertising. The Committee comprises representatives of broadcasters licensed by Ofcom, advertisers, agencies, direct marketers and interactive marketers. CAP's Non-broadcast Committee writes and enforces the British Code of Advertising, Sales Promotion and Direct Marketing (the Code). The Committee comprises representatives of advertisers, agencies, media owners and other industry groups, all of which are committed to upholding the highest standards in advertising.

Datamonitor Healthcare

Datamonitor Healthcare provides timely, in-depth and interactive research of the pharmaceutical and biotechnology industries with expert analysis that keeps you strategically aligned with developments across a range of key diseases, companies, drugs and strategic trends.


Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries and consumers. The organisation has more than 30 years of experience publishing market reports, business reference books, online information systems and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.

European Advertising Standards Alliance

The European Advertising Standards Alliance (EASA) is a non-profit organization based in Brussels. EASA brings together national advertising self-regulatory organizations (SROs) and organizations representing the advertising industry in Europe. EASA is, on behalf of the advertising industry, the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice.

Federal Communications Commission (USA)

The Federal Communications Commission (FCC) is an independent United States government agency, directly responsible to Congress. The FCC was established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia, and U.S. possessions.

Mintel International Group

Mintel is a global supplier of consumer, media and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help its clients discover opportunities, monitor competitors, develop products and services, and hone their marketing and advertising efforts.


Brandwatch is the world’s leading social intelligence company, with world-leading people at the heart of it. Our teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell.