Chapter 4 Multiple-Choice Questions

Chapter 4 Multiple-Choice Questions

The Marketing Environment
. Which of the following is not part of the external marketing environment?

. Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of:

. Consumers are demanding more 'organic' food, which incorporates the principles of better welfare for the animals which they consume as food products and less interference with the natural processes of growing fruit and vegetables (e.g. the use of pesticides and chemical fertilizers). This is an example of a __________ trend.

. Robert is a marketer for a global consumer products company. He is working on a promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone.By which of the factors in the external environment is he being influenced?

. The process of collecting information about the external marketing environment is:

. The six dimensions usually considered to constitute the external marketing environment include all of the following except:

. ____________________ are those who address the same target market but provide a different offering to satisfy the market need, for example Spotify, Sony, and Apple's iPod.

. The phenomenon that customers are happy to work with companies and organizations to solve problems is referred to as:

. Most countries place restrictions on the prices that pharmaceutical companies can charge for drugs. In Japan, price regulations are stipulated for individual products, while in the UK, strict controls are placed on the overall profitability of products supplied by a specific company to the National Health Service. These are examples of:

. Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:

. _____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

. To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for _____________

. Marketing managers cannot control _____________ but they can at times influence it.

. _____ factors are the environmental factors concerned with the changes in people's values, lifestyles, and family roles.

. As technology continues to offer more different methods for shopping online, manufacturers and traditional retailers are finding themselves in direct competition with each other. In this case, unless marketing managers understand ________, retailers cannot intelligently plan for the future.

. ______ is the combined output of goods and services in a particular nation and is a useful measure for determining relative wealth between countries when comparisons are calculated per member of the population.

. In the UK, advertising is regulated by the ____________, which has a mission to apply codes of practice in advertising and uphold advertising standards for consumers, business and society in general.

. Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?

. Which of the following characteristics would usually make a market less competitive?

. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:

. The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the:

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