Chapter 4 Library of Video Links

The Marketing Environment

Resource Title: The Five Competitive Forces that Shape Strategy

Brand and/or Topic: Porters 5 Forces

Resource Description: An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.

Channel: Harvard Business Review

Link (URL): http://www.youtube.com/watch?v=mYF2_FBCvXw

 

Resource Title: Strategy During a Recession

Brand and/or Topic: Strategy, Economic

Resource Description: Harvard's Michael Porter on Strategy during a Recession interviewed by McGill's Karl Moore.

Channel:  Karl Moore

Link (URL): http://www.youtube.com/watch?v=kc0HGffpjmA

 

Resource Title: Hans Rosling on global population growth

Brand and/or Topic: Population Growth

Resource Description: The world's population will grow to 9 billion over the next 50 years -- and only by raising the living standards of the poorest can we check population growth. This is the paradoxical answer that Hans Rosling unveils at TED@Cannes using colourful new data display technology (you'll see).

Channel: TED

Link (URL): http://www.youtube.com/watch?v=fTznEIZRkLg

 

Resource Title: Kevin Kelly: How technology evolves?

Brand and/or Topic: Technology Evolution

Resource Description: Tech enthusiast Kevin Kelly asks ‘What does technology want?’ and discovers that its movement toward ubiquity and complexity is much like the evolution of life.

Channel: TED

Link (URL): http://www.youtube.com/watch?v=ap-ZC21bk18