Internet Activities 4.2 Scan of the External Environment

The Marketing Environment

Chapter Reference

Chapter 4: The Marketing Environment


This activity will introduce you to a number of sources that can be useful when conducting a scan of the marketing environment.

Activity Description

There are many sources of information that might be useful in an environmental scan. Below are three useful websites to find out statistical information about market trends in the US, EU and the UK.

Use the sites to help answer the following questions:

1.      What is the current (to the minute) population of the UK, the US and the EU? What is the projected population of these regions in 2050?

2.      What is the employment rate in the UK, the US and the EU?

3.      Level of Internet Access in the UK, the US and the EU?

The Office for National Statistics (ONS) (UK) is a great source of statistics reporting national trends in the UK.
Eurostat is the Statistical Office of the European Communities.
FEDSTATS provides access to the full range of official statistical information produced by the US Federal Government.