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Chapter 3 Web Links
Marketing Research and Customer Insight
Advertising Research Foundation (ARF)
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a non-profit corporate-membership association which is today the pre-eminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The principal mission of the ARF is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.
Euromonitor
Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries, and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems, and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai, and Vilnius, and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.
European Society for Opinion and Market Research (ESOMAR)
ESOMAR seeks to enable better research into markets, consumers and societies. With 4000 members in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.
NI, Elizabeth Norman International
https://www.elizabethnorman.com/
ENI, Elizabeth Norman International is the trusted recruitment consultancy for the Insight industry. Sourcing both PERMANENT and INTERIM talent for Insight, Market Research, Data Analytics & Analysis, Intelligence, Category Management, Statisticians and Operational/Field Management; our clients span across the agency and client-side. ENI recruit globally across all levels of experience. Established in 1989 by Elizabeth Norman, the company has emerged from a research rather than a recruitment background, and while we pride ourselves on making sure we are an ongoing presence in the industry and experts in our field, we understand the need for efficient recruitment knowledge and systems that make the process as seamless as possible. Almost all our work is repeat business from clients and candidates we have established close contacts with over many years. Driven by our values: Collaborative, Informative and Genuine, we are passionate about what we do, and our dedication is what makes us stand out from the crowd.
Research Live
https://www.research-live.com/
Research Live is the world's leading source of industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. Covering the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy.
Market Research Society (MRS)
http://www.marketresearch.org.uk
The Market Research Society (MRS) is the world's largest professional body for individuals employed, or with an interest, in market research. It exists to set and enforce the ethical standards to be observed by research practitioners, and to provide a framework of qualifications and membership grades reflecting the education, knowledge, and competence required for the effective conduct of market research. The Society also provides its members with a comprehensive range of publications, information and advisory services, training courses, conferences, seminars, and networking opportunities.
Mintel International Group
Mintel is a global supplier of consumer, media, and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help clients discover opportunities, monitor competitors, develop products and services, and hone their marketing and advertising efforts.
ICC Key Note
https://www.keynote.co.uk/about-key-note/who-we-are/
Key Note is a leading provider of market intelligence in the UK, on the UK, and to the UK. The organisation uses a combination of market research and company information on one platform to provide business intelligence to its customers, and has been providing market insight and analysis to both business-people and academics for 35 years. Its respected industry analysis reports include various types of qualitative and quantitative research, including original research, secondary data, field research, statistical analysis, trade sources, and expert analysis.
Qualtrics
Qualtrics is a privately held experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill. Qualtrics is a subscription software for collecting and analysing data[1] for market research, customer satisfaction and loyalty, product and concept testing, employee evaluations and website feedback.
The EU General Data Protection Regulation (GDPR)
The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years. The regulation will fundamentally reshape the way in which data is handled across every sector, from healthcare to banking and beyond.