Internet Activities 3.1 Market Research Portal

Marketing Research and Customer Insight

Chapter Reference

Chapter 3: Marketing Research and Customer Insight


This activity introduces you to Market Research Live, a useful source of online resources and research related articles.

Activity Description

Visit Market Research Live and read up on the latest ‘Marketing Research News’:

•         Read about the current news and issues facing the market research industry.

•         What are the current news items in: ‘Market Research News’?

Research Live is the world's leading source of industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. It covers the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy.