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Return to Marketing 5e Student Resources
Chapter 2 Multiple-Choice Questions
Consumer Buying Behaviour
*
not completed
.
Which of the following processes is
not
fundamental in explaining how consumers think and learn about products and brands?
Cognition.
correct
incorrect
Perception.
correct
incorrect
Learning.
correct
incorrect
Personality.
correct
incorrect
*
not completed
.
The process of screening meaningful from non-meaningful information is known as
____________
picking
correct
incorrect
proposition evaluation.
correct
incorrect
routine.
correct
incorrect
selective exposure
correct
incorrect
*
not completed
.
To reduce cognitive dissonance post-purchase a consumer can act in a number of ways. These include:
Selectively forgetting information.
correct
incorrect
Minimizing the importance of an issue, decision, or act.
correct
incorrect
Reversing a purchase decision; for instance, by taking a product back or selling it.
correct
incorrect
All of the above options are correct.
correct
incorrect
*
not completed
.
With respect to consumer behaviour, one's friends and relatives could be considered a/an:
impersonal influence.
correct
incorrect
reference group influence.
correct
incorrect
perceptual influence.
correct
incorrect
institutional influences.
correct
incorrect
*
not completed
.
Which of the following is
not
part of the consumer proposition acquisition process?
Motive development.
correct
incorrect
Information gathering.
correct
incorrect
Proposition evaluation.
correct
incorrect
Perception.
correct
incorrect
*
not completed
.
___________ is when we are not entirely happy with our purchase after buying it and we are motivated to re-evaluate our beliefs and opinions about the purchase.
Cognitive dissonance.
correct
incorrect
post-purchase analysis.
correct
incorrect
evaluative dissonance.
correct
incorrect
affective distress.
correct
incorrect
*
not completed
.
Research by marketing agency Razorfish, which of the following is
not
identified as the three categories of influencer at different stages of the proposition acquisition process?
social influencers
correct
incorrect
key influencers
correct
incorrect
known peer influencers
correct
incorrect
reference influencers
correct
incorrect
*
not completed
.
Which of the following can be described as an affective mental state?
Attitudes.
correct
incorrect
Opinions.
correct
incorrect
Values.
correct
incorrect
Conative.
correct
incorrect
*
not completed
.
_______________can be defined as the aspect of our psyche that determines the way in which we respond to our environment in a relatively stable way over time.
Perception
correct
incorrect
Personality
correct
incorrect
Learning
correct
incorrect
Memory
correct
incorrect
*
not completed
.
_______________are those groups 'that the individual tends to use as an anchor point for evaluating his/her own beliefs and attitudes' (AMA,2009).
reference groups.
correct
incorrect
consumer groups.
correct
incorrect
social groups.
correct
incorrect
customer groups.
correct
incorrect
*
not completed
.
According to Maslow's Hierarchy of Needs theory, the need for fulfilment, for realizing one's own potential, and for fully using one's talents and capabilities are examples of __________ needs.
self-actualization
correct
incorrect
physiological
correct
incorrect
social
correct
incorrect
esteem
correct
incorrect
*
not completed
.
A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for:
self-actualization.
correct
incorrect
esteem.
correct
incorrect
physiological needs.
correct
incorrect
belongingness.
correct
incorrect
*
not completed
.
_____________
is a group of goods, brands, or services recalled during decision making from which a consumer makes their decision of which product, brand, or service to buy.
a product group.
correct
incorrect
an evoked set.
correct
incorrect
a brand group.
correct
incorrect
a satisfied set.
correct
incorrect
*
not completed
.
Opinions can be referred to as cognitive and:
are a measure of the emotional content of the opinion.
correct
incorrect
deal with the aesthetic content of the opinion.
correct
incorrect
refer to the individual's knowledge and information about an object or concept.
correct
incorrect
measure the speed with which one learns about others' opinions.
correct
incorrect
*
not completed
.
Jingles are often used in advertising. For example, Go Compare's opera singer, Gio Compario. What learning theory is this example of?
Social learning.
correct
incorrect
Operant conditioning.
correct
incorrect
Classical conditioning
correct
incorrect
Social conditioning.
correct
incorrect
*
not completed
.
Which of the following is an example of picking decision making?
Buying a latte from Starbucks every morning on the way to work.
correct
incorrect
Buying your favourite brand of shampoo in your fortnightly grocery shop.
correct
incorrect
Setting up a mortgage account with a new bank.
correct
incorrect
Running to the shop every Sunday to purchase the Sunday papers.
correct
incorrect
*
not completed
.
Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:
selling success experienced by the vendor.
correct
incorrect
consumer satisfaction with the purchase.
correct
incorrect
follow-up effectiveness of the firm.
correct
incorrect
advertising influence on the purchase.
correct
incorrect
*
not completed
.
Which of the following consumer buying behaviours requires the
least
effort?
High involvement buying situation.
correct
incorrect
New buying situation.
correct
incorrect
Routine buying.
correct
incorrect
Impulsive buying.
correct
incorrect
*
not completed
.
When analysing consumer lifecycles, marketers look at consumers in differing stages of their life. Many models upon which these are based were developed in the 1960s. Since then a lot has changed in 'consumer lifecycles'. Which emerging trends should marketers take into consideration?
Fewer people are getting married.
correct
incorrect
People getting married at a later age.
correct
incorrect
More couples co-habiting.
correct
incorrect
All of the above.
correct
incorrect
*
not completed
.
The process that creates changes in behaviour is called:
selective adaptation.
correct
incorrect
learning.
correct
incorrect
involvement manipulation.
correct
incorrect
attitude adjustment.
correct
incorrect
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