Internet Activities 2.1 Personality Traits

Consumer Buying Behaviour

Chapter Reference

Chapter 2: Consumer Buying Behaviour


This activity is an online quiz in which you can identify, through the completion of a number of pre-score questions, your type of personality across certain key personality traits.

Activity Description

Have you ever wondered what your personality type is? Visit the following website and complete the 41 Questions for a snapshot of your personality types based on Jung typology.

41 Questions is a personality test designed to assist a person in identifying some significant personal preferences. Katharine Briggs and her daughter Isabel Myers developed the indicator during World War II, and its criteria follow from Carl Jung's theories in his work 'Psychological Types'. The formulation of the questions and the personality types has been altered in this test, but the underlying indicator formula remains.