Marketing, Society, Sustainability, and Ethics

Advertising Standards Authority (ASA)

The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA, and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers.

The Chartered Institute of Marketing (CIM)

For over 100 years, the Chartered Institute of Marketing has been at the forefront of representing the marketing profession and those who work within it. The organisation seeks to set standards, develop professionals, build communities, and share insight between marketing professionals.

Business Ethics

Business Ethics is an online magazine that focuses on the fields of ethics, governance, corporate responsibility and socially responsible investing. The magazine was launched in 1987 and aims "to promote ethical business practices, to serve that growing community of professionals and individuals striving to work and invest in responsible ways."

The French Competition Authority (Autorité de la Concurrence)

Markets can only contribute to general economic efficiency if legal rules guarantee the operators freedom to set their prices, unrestricted access to the market, and if there is no abuse of economic power. The Autorité de la Concurrence acts as an advocate of competition in the economy, and has the power to issue opinions on the competitive functioning of markets.

Office of Fair Trading (OFT) (UK)

the OFT is responsible for making markets work well for consumers. We achieve this by promoting and protecting consumer interests throughout the UK, while ensuring that businesses are fair and competitive.


The protection of competition is the key regulatory policy objective in a market economy. In Germany, the task of protecting competition is undertaken by the Bundeskartellamt and the competition authorities of the Länder. The Bundeskartellamt is an independent higher federal authority assigned to the Federal Ministry of Economics and Technology.

Consumer Regulations and Laws

From online shopping problems to unfair terms contract terms, sometimes you need to know more about consumer law than you'd probably like.

The UK's consumer product safety legal and regulatory regime

The UK's consumer product safety regulatory regime is broadly derived from EU legislation, which imposes obligations on each of the players in the supply chain from manufacturer through to distributor.

Ethical Marketing

Business ethics is one of the most complicated and contentious subjects in human history. The relationship between doing the right thing and making money has been studied by both academics and business leaders for years with little concesus reached. A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity.

Ethical Marketing: 5 Examples of Companies with a Conscience

In this article, we’ll learn what ethical marketing is and take a look at how five different brands have proven their commitment to ethical marketing. The following examples show the principles of ethical marketing in action, as well as why championing good causes is so effective for today’s brands.