Chapter 18 Multiple-Choice Questions

Chapter 18 Multiple-Choice Questions

Marketing, Society, Sustainability, and Ethics
. Although companies are increasingly recognizing the negative impacts they have on society, many are also increasingly trying to contribute positively to societal development through_____________.

. The rationing of supplies as occurs in wartime, and as occurred with electricity supply in Chile in 1999, with petrol in Iran and diesel in China in 2007, and with an extension of rationing to diesel in Iran in 2012. This is an (extreme) example of _____________.

. The concepts of the three Es of sustainability are:

. An ethical approach which recognizes that a manager ought to act in his or her own best interests and that an action is right if it benefits the manager undertaking that action is called:

. This is concerned with the study of the system of beliefs and practices of a social group from the perspective of being outside that group.

. Sustainable marketing can also be characterized as the 'third age' of _____________.

. A central theme of corporate social responsibility is defined as __________.

. _______________ is concerned with how marketers go about the management process of identifying, anticipating, and satisfying customer requirements profitably.

. Professional marketing organizations typically have a __________ which requires members to behave and act in a professional manner.

. The model of marketing decision-making is stressing the importance of considering what is the right thing to do (________norms) and what are the right intended outcomes for us to follow (__________norms).

. Where ____________ occurs, it is used to attempt either to influence potentially adverse legislative programmes or to obtain favourable contracts at another company's expense.

. Companies collude over production quotas, companies abuse their monopoly status, and companies overcharge or exploit their supply chain partners. These are examples of ethical breaches in:

. This occurs when companies collaborate on submitting bids for some competitions but not others.

. Which of the following is not one of the rationales for developing CSR initiatives?

. This is a form of ethical approach by which the rightness or wrongness of an action or decision is not judged to be exclusively based on the consequences of that action or decision:

. The following describes when companies collaborate on submitting bids for some competitions but not others; companies either conspire to set prices or limit production.

. This occurs when a company charges more than governments perceive is fair for their offerings:

. When an organization's rhetoric concerning the promotion of its environmental impacts (based on its offering or organizational practices) are not backed up in practice, i.e. it makes misleading claims about how environmentally friendly it is. This is referred to as:

. This is an ethical approach, which suggests that an action is right if, and only if, it conforms to the principle of utility. Thus utility: pleasure, happiness or welfare, is maximised or pain or unhappiness minimized, more than any alternative:

. This is concerned with the rational enquiry into standards of right and wrong (i.e. norms), good or bad, in respect of character and conduct and which ought to be accepted by a class of individuals.

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