Chapter 18 Library of Video Links

Marketing, Society, Sustainability, and Ethics

Resource Title: The Cooperative

Brand and/or Topic: Cooperative

Resource Description: This is the official channel for the Cooperative Group.

Channel:  The Co-operative

Link (URL): http://www.youtube.com/user/TheCooperativeGroup

 

Resource Title: James Dion: Sustainable Retailing: How Green is Becoming the New Black

Brand and/or Topic: Green Marketing, Retailing

Resource Description: A video with James Dion gives a seminar packed with case studies and examples of retailers large and small who successfully managed to turn their company and stores ‘green’ and save money by doing it.

Channel: dioncoinc

Link (URL): http://www.youtube.com/watch?v=Fla9bqagtFI

 

Resource Title: Corporate Social Responsibility Strategy

Brand and/or Topic: CSR, Corporate Social Responsibility

Resource Description: Haas Adjunct Prof. Kellie McElhaney at Berkeley explains corporate responsibility in terms of corporate strategy.

Channel: berkeleyexeced

Link (URL): http://www.youtube.com/watch?v=DRxOQXIUNJ8

 

Resource Title: Corporate Social Responsibility at KLM

Brand and/or Topic: CSR, KLM

Resource Description: Worldwide, the airline industry is responsible for 2-3% of global man-made CO2 emissions. Together with Air France, KLM is convinced that air travel can be made more sustainable. KLM therefore takes a leading role in the industry, setting an example as the most sustainable airline. Wherever possible, KLM initiates, supports and encourages collective endeavours.

Channel: Aviation: Benefits Beyond Borders

Link (URL): http://www.youtube.com/watch?v=Is_HRAttonE

 

Resource Title: Marketing and Ethics

Brand and/or Topic: Ethics, Marketing, Business ethics

Resource Description: Strathclyde Business School Dean Prof. Susan Hart in conversation with Prof Bodo Schlegelmilch of Wirtschaftsuniversität Wien, Vienna on the subject of Business Ethics.

Channel: SBS Strathclyde

Link (URL): https://www.youtube.com/watch?v=C8WwG6FCguY