Chapter Reference

Chapter 18: Marketing, Society, Sustainability, and Ethics

Overview

Learn more about National Australia Bank (NAB), in the banking sector which topped Forbes’ list of the world’s most ethical companies in 2016.

Activity

Companies have become increasingly aware of the advantages of what being ethically conscious has to offer. Have a look at National Australia Bank in the Forbes and ethisphere web link containing the most ethical companies in their respective industries.

Consider the following:

• The measures NAB and other companies in the list are measured on;

• The ethical similarities between the companies in their categories in the listing;

• The extent to which you think that NAB’s ethical consciousness provides them with a competitive advantage in their sector (hint: consider the sector they are in carefully).

Visit the following websites:

http://www.forbes.com/sites/karstenstrauss/2016/03/09/the-worlds-most-ethical-companies-2016/#5bfd62c773dc  

http://ethisphere.com/worlds-most-ethical/wme-honorees/

http://www.nab.com.au/

http://news.nab.com.au/sustainability-for-all-seasons/