Chapter 17 Multiple-Choice Questions

Chapter 17 Multiple-Choice Questions

Not-for-Profit and Social Marketing
. Comparing non-profit organizations to for-profit organizations, which of the following statements is not correct?

. Which of the following is not a key characteristic of not-for-profit organizations?

. A supermarket retailer has run a 'Computers for Schools' initiative where customers save vouchers, which can be redeemed for computers for their local schools. This is a good example of:________

. H&M, the Swedish fashion retailer, has partnered with WaterAid to launch the H&M for Water collection for the Summer 2013 range, modelled by global superstar, Beyoncé, with 25% of sales from the H&M for Water collection donated to H&M for WaterAid. This marketing activity is referred to as:

. A Fairtrade scheme is an example of a _________.

. What are the three main forces that a marketing manager needs to consider when marketing a governmental agency?

. Which of the following is not one of the key features of propaganda?

. Another key difference in the marketing of not-for-profit organizations is the need to check the ____________ against the environment, the available resources, and, uniquely, against the organization's social values.

. The matrix used to analyze stakeholders for non-profit organizations is based on two variables: the level of interest and ____________.

. The _________ have become important areas for generating campaign finance and grassroots support, particularly in the US and have also become the battleground of political campaigning efforts in elections around the world.

. Which of the following is important in pressure group campaigning?

. The global environmental organization Greenpeace campaigns against nuclear policy globally is an example of:_________.

. A promotional strategy that links a company's sales campaign directly to a non-profit organization. Generally includes an offer by the sponsor to make a donation to the cause with [the] purchase of its product or service. This activity is referred to as _____________.

. According to the Stakeholder Power/Interest Matrix, Group A represents those with ________and ______; these are key stakeholders that need to be continuously engaged.

. Costa Coffee, one of the major coffee chains in the UK, has set up the Costa Foundation, which is funded through different mechanisms, such as store fundraising activities and an annual contribution from Costa. Its aim is to provide access to education for children of coffee-growing communities. This is a good example of _____________.

. Which of the following is not classified as a not-for-profit organization?

. A___________ is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners.

. Government health departments encourage people to quit smoking by running a smoking control campaign supported through mass media. This is an example of:

. Political parties use marketing to provide citizens and voters with information on current and potential political programmes for running the nation. Which of the following is not the aim of a political campaign run by political parties:

. The matrix can be used to identify four types of stakeholder, based on the levels of _____________that they have in your organization and the level of _______________they exert over it.

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