Skip to main content
United States
Jump To
Register or Log In
Register or Log In
Disciplines
Disciplines
Accounting
arrow_forward
Anthropology
arrow_forward
Art and Architecture
arrow_forward
Biology and Life Sciences
arrow_forward
Business/Marketing
arrow_forward
Chemistry
arrow_forward
Classical Studies
arrow_forward
Communication, Media Studies, & Journalism
arrow_forward
Criminal Justice/Criminology
arrow_forward
Earth and Environmental Science
arrow_forward
Economics
arrow_forward
Education
arrow_forward
Engineering
arrow_forward
English
arrow_forward
Finance
arrow_forward
Geography
arrow_forward
Health Sciences and Nursing
arrow_forward
History
arrow_forward
Law
arrow_forward
Music
arrow_forward
Neuroscience
arrow_forward
Philosophy
arrow_forward
Physics
arrow_forward
Political Science/Politics
arrow_forward
Psychology
arrow_forward
Religion
arrow_forward
Social Work
arrow_forward
Sociology
arrow_forward
Women's, Gender & Sexuality Studies
arrow_forward
Instructors
Students
Integration
Contact Us
Return to Marketing 5e Student Resources
Chapter 17 Multiple-Choice Questions
Not-for-Profit and Social Marketing
*
not completed
.
Comparing non-profit organizations to for-profit organizations, which of the following statements is not correct?
With not-for-profit 'products', there is typically a weaker unique selling proposition.
correct
incorrect
In the not-for-profit environment, it may be necessary to develop a campaign to drive behaviour in all targets rather than a specific audience.
correct
incorrect
The mission statement of non-profit organizations usually revolves around being the best in a particular sector.
correct
incorrect
Price has different connotations in not-for-profit situations.
correct
incorrect
*
not completed
.
Which of the following is not a key characteristic of not-for-profit organizations?
Multiple stakeholders.
correct
incorrect
Revenue orientation.
correct
incorrect
Multiple objectives.
correct
incorrect
Transparency.
correct
incorrect
*
not completed
.
A supermarket retailer has run a 'Computers for Schools' initiative where customers save vouchers, which can be redeemed for computers for their local schools. This is a good example of:________
Political marketing.
correct
incorrect
Cause-related marketing.
correct
incorrect
Event marketing.
correct
incorrect
Public-sector marketing.
correct
incorrect
*
not completed
.
H&M, the Swedish fashion retailer, has partnered with WaterAid to launch the H&M for Water collection for the Summer 2013 range, modelled by global superstar, Beyoncé, with 25% of sales from the H&M for Water collection donated to H&M for WaterAid
.
This marketing activity is referred to as:
Organization marketing.
correct
incorrect
Person marketing.
correct
incorrect
Cause-related marketing.
correct
incorrect
Place marketing.
correct
incorrect
*
not completed
.
A Fairtrade scheme is an example of a _________.
Business enterprise.
correct
incorrect
Public sector.
correct
incorrect
Campaigning organization.
correct
incorrect
Social enterprise.
correct
incorrect
*
not completed
.
What are the three main forces that a marketing manager needs to consider when marketing a governmental agency?
Social, economic and political.
correct
incorrect
Social, environment and political.
correct
incorrect
Stakeholders, economic and political.
correct
incorrect
Social, economic and public.
correct
incorrect
*
not completed
.
Which of the following is not one of the key features of propaganda?
One-way communication.
correct
incorrect
Research defined concept of audience wants.
correct
incorrect
Evangelical.
correct
incorrect
Language used aiming at instilling minority grievances.
correct
incorrect
*
not completed
.
Another key difference in the marketing of not-for-profit organizations is the need to check the ____________ against the environment, the available resources, and, uniquely, against the organization's social values.
marketing strategy.
correct
incorrect
public image.
correct
incorrect
trust solicitation.
correct
incorrect
customer relationship strategy.
correct
incorrect
*
not completed
.
The matrix used to analyze stakeholders for non-profit organizations is based on two variables: the level of interest and ____________.
the level of threat
correct
incorrect
the number of trustees
correct
incorrect
the level of power
correct
incorrect
the level of activities
correct
incorrect
*
not completed
.
The _________ have become important areas for generating campaign finance and grassroots support, particularly in the US and have also become the battleground of political campaigning efforts in elections around the world.
internet and social media
correct
incorrect
polling
correct
incorrect
advertising
correct
incorrect
lobbying
correct
incorrect
*
not completed
.
Which of the following is important in pressure group campaigning?
Publicity.
correct
incorrect
Fundraising activity.
correct
incorrect
Philanthropist.
correct
incorrect
Market segmentation.
correct
incorrect
*
not completed
.
The global environmental organization Greenpeace campaigns against nuclear policy globally is an example of:_________.
propaganda
correct
incorrect
cause-related marketing
correct
incorrect
Face-to-face donation solicitation.
correct
incorrect
public affairs campaigns
correct
incorrect
*
not completed
.
A promotional strategy that links a company's sales campaign directly to a non-profit organization. Generally includes an offer by the sponsor to make a donation to the cause with [the] purchase of its product or service. This activity is referred to as _____________.
service marketing
correct
incorrect
propaganda
correct
incorrect
cause-related marketing
correct
incorrect
partnerships marketing
correct
incorrect
*
not completed
.
According to the Stakeholder Power/Interest Matrix, Group A represents those with ________and ______; these are key stakeholders that need to be continuously engaged.
high in interest and low in power
correct
incorrect
low in interest and high in power
correct
incorrect
high in interest and high in power
correct
incorrect
low in interest and low in power
correct
incorrect
*
not completed
.
Costa Coffee, one of the major coffee chains in the UK, has set up the Costa Foundation, which is funded through different mechanisms, such as store fundraising activities and an annual contribution from Costa. Its aim is to provide access to education for children of coffee-growing communities. This is a good example of _____________.
organization marketing
correct
incorrect
cause-related marketing
correct
incorrect
service marketing
correct
incorrect
place marketing
correct
incorrect
*
not completed
.
Which of the following is
not
classified as a not-for-profit organization?
The public sector.
correct
incorrect
Charities.
correct
incorrect
Event organizations.
correct
incorrect
Social enterprise.
correct
incorrect
*
not completed
.
A___________ is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners.
social enterprise
correct
incorrect
charity
correct
incorrect
service-based organization
correct
incorrect
public sector
correct
incorrect
*
not completed
.
Government health departments encourage people to quit smoking by running a smoking control campaign supported through mass media. This is an example of:
Polling.
correct
incorrect
Government regulation.
correct
incorrect
Social marketing campaign.
correct
incorrect
E-government.
correct
incorrect
*
not completed
.
Political parties use marketing to provide citizens and voters with information on current and potential political programmes for running the nation. Which of the following is not the aim of a political campaign run by political parties:
Increase of population.
correct
incorrect
Improvement of social cohesion.
correct
incorrect
Democratic participation.
correct
incorrect
Citizen belongingness.
correct
incorrect
*
not completed
.
The matrix can be used to identify four types of stakeholder, based on the levels of _____________that they have in your organization and the level of _______________they exert over it.
power and interest
correct
incorrect
political involvement and interest
correct
incorrect
contact and service
correct
incorrect
service and power
correct
incorrect
Exit Quiz
Next Question
Review all Questions
Submit Quiz
Reset
Are you sure?
You have some unanswered questions. Do you really want to submit?
Printed from , all rights reserved. © Oxford University Press, 2022
Select your Country
×