Chapter 17 Library of Video Links

Not-for-Profit and Social Marketing

Resource Title: The Guggenheim Bilbao

Brand and/or Topic: BBC

Resource Description: BBC World Service programme Witness on the Guggenheim Bilbao. It has been 15 years since an extraordinary building was opened in a Spanish industrial city.

Designed by the American architect Frank Gehry, it was an immediate success.

The museum has helped transform the city that surrounds it.

Channel: BBC

Link (URL):


Resource Title: School Security

Brand and/or Topic: National Rifle Association (NRA)

Resource Description: National Rifle Association (NRA) campaign on security in schools.

Channel: National Rifle Association (NRA)

Link (URL):


Resource Title: TOMS Eyewear – Giving in Cambodia

Brand and/or Topic: Cause related marketing, Corporate Social Responsibility

Resource Description: One for One is changing lives in Cambodia. Nurses are training volunteers and teachers to help screen children and community members for eye care needs. Eye surgeons and nurses are saving and restoring sight through surgery and medical care. Refractionists are grinding new lenses to help bring the world into focus. And people are given the gift of sight. With every pair you purchase, TOMS will help give sight to a person in need. One for One.

Channel: TOMS

Link (URL):


Resource Title: NHS Smoke Free Campaign

Brand and/or Topic: Social marketing campaign, Public Health England

Resource Description: Stoptober is a social marketing campaign run by Public Health England to encourage smokers across England to make a quit attempt during October. Stoptober has driven almost 1 million quit attempts to date, with thousands more likely to take part this autumn.

Channel: EMIProductionMusic

Link (URL):