Chapter 16 Multiple-Choice Questions

Chapter 16 Multiple-Choice Questions

Business-to-Business Marketing

Quiz Content

not completed
. The purchase of goods or services for use by an organization in producing other goods and services, to support the daily operations of the organization, or for resale is called:

not completed
. B2B marketing is fundamentally different from consumer goods or services marketing because:

not completed
. Which of the following is not a type of buyclass?

not completed
. The development and maintenance of __________ between buying and selling organizations is pivotal to success.

not completed
. Three broad types of B2B organizations are identified as:

not completed
. When one company re-labels a product and incorporates it within a different product, in order to sell it under its own brand name and offering its own warranty, support and licensing, what is this referred to as?

not completed
. These goods and services are 'consumables' as they are necessary to keep production processes and the organization running. They are known as:

not completed
. Which of the following is not one of the main factors of business markets?

not completed
. The development of ______________techniques has enabled organizations to concentrate on their core processes and to outsource all other activities.

not completed
. Organizational buying behaviour is about:

not completed
. When making a buying decision about a product the organization has purchased before, if an organization decides that it needs to change the specification of the product, further negotiate on price levels with the supplier, or perhaps make an arrangement for alternative delivery patterns, this is an example of which type of buying decision?

not completed
. Examples of business market items that would usually be purchased as a straight re-buy are:

not completed
. Which of the following is not membership of an organization's decision-making unit?

not completed
. In a business buying centre situation, the people who use the product once it has been acquired and who will also evaluate its performance are called:

not completed
. The function performed by the gatekeeper in the company decision-making unit is to:

not completed
. There is a huge number of different types of commercial organization. Organizations, where one company purchases and re-labels a product and then incorporate it within a different product in order to sell it under a different (their own) brand name, are called:______

not completed
. The purchasing strategy that refers to a buyer's efficiency orientation where the main purchasing goal is to seek the lowest price for the product is known as:

not completed
. The ___________ purchasing strategy refers to network relationships that function predictably and precisely.

not completed
. Products and services bought and sold through business markets are categorized as ________

not completed
. _______________can be distinguished as an independent type of organisation. They provide services to all other organisations and can be found in many sectors.

Back to top