Chapter 16 Library of Video Links

Business-to-Business Marketing

Resource Title: Case Study - Reed Smith

Brand and/or Topic: Reed Smith

Resource Description: This video is about the service environment at new offices for Reed Smith. Since its founding in 1877, Reed Smith's Pittsburgh office has grown to more than 190 attorneys. The office has a storied history that includes representation of many of the city's leading companies and founding families. They wanted their new offices to accommodate the partners' different work styles and project contemporary aesthetics, with plenty of storage space, and spectacular daylight views.

Channel: kimball

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Resource Title: Professor Lynette Ryals on Sales Leaders

Brand and/or Topic: Sales, Sales Director, Skills

Resource Description: Professor Lynette Ryals from Cranfield School of Management discusses what it takes to be a Sales Leaders.

Channel: Cranfield School of Management

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Resource Title: Employing Social Media in a B2B Environment

Brand and/or Topic: B2B, Social Media

Resource Description: What is social media and how relevant is it for B2B markets? How can social media support lead generation, product development and/or customer services? Lisa Earle McLeod discusses the topic of utilizing social media as a part of your marketing strategy in a business to business envirornment

Channel: VlerickOfficialMedia 

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Resource Title: Mubaloo to speak at IDM B2B Marketing Conference

Brand and/or Topic: B2B

Resource Description: Mubaloo CEO, Mark Mason, will be taking to the stage for the closing plenary entitled: Maximising Value in the B2B Mobile Channel.

Channel: theIDM

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Resource Title: Key Account Management: Selection

Brand and/or Topic: B2B, Key Account Management, KAM

Resource Description: Understand who your key accounts really are. Learn to extract more value from your key accounts and improve the relationship with them.

Channel: Oxford Learning Lab

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