Chapter 16: Business-to-Business Marketing
This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. Visit the website for Salesforce.com and review the organisation’s flagship sales force automation (SFA) application 'Sales Cloud 2'.
Consider the following in your review:
• What is the application’s purpose?
• Describe some of the application’s features.
• What types of analysis could you do with this application?
• How would this application improve salesforce effectiveness?
• How much would a licence cost you to run for Small Teams?
• What do you think the software will not be able to assist a sales representative with?
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services.