Chapter Reference

Chapter 16: Business-to-Business Marketing

Overview

This activity introduces you to Salesforce.com and their flagship Salesforce Automation (SFA) application.

Activity Description

Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services. Visit the website for Salesforce.com and review the organisation’s flagship sales force automation (SFA) application 'Sales Cloud 2'.

Consider the following in your review:

•         What is the application’s purpose?

•         Describe some of the application’s features.

•         What types of analysis could you do with this application?

•         How would this application improve salesforce effectiveness?

•         How much would a licence cost you to run for Small Teams?

•         What do you think the software will not be able to assist a sales representative with?

Website

http://www.salesforce.com/uk/
Salesforce.com is the worldwide leader in on-demand customer relationship management (CRM) services.