Services and Relationship Marketing

The British Bankers Association (BBA)

The British Bankers' Association was a trade association for the UK banking and financial services sector. From 1 July 2017, it was merged into UK Finance. It represented members from a wide range of banking and financial services.

The Customer Experience Professionals Association (CXPA)

The Customer Experience Professionals Association (CXPA) is a global non-profit organization committed to the advancement of customer experience management practices. Its members are individual practitioners who develop and manage successful interactions between organizations and their customers. The CXPA provides research, education, and networking opportunities for its members, and seeks to develop standards and promote a better understanding of the customer experience industry. is an online magazine published by Simpler Media Group Inc. Founded in 2003, the site provides daily updates and articles on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management.

Asia-Pacific Professional Services Marketing Association

APSMA is the only organization dedicated to assisting Marketers and Business Developers working in the professional service sector in the Asia Pacific region. Our members are marketing, communications, and business development professionals, representing legal, accounting, engineering, and consulting firms in Australia, New Zealand and Hong Kong.

The Association of Travel Marketing Executives

The Association of Travel Marketing Executives was established in 1980 and is a non-profit, professional association for travel industry marketers. Members of the organization include marketers in the fields of air transport, hotels, tourist offices, car rental companies and tour operators.

What is Customer Experience? A Complete Guide to Customer Experience

Customer service can be defined as the support provided by a company to customers who are facing issues while purchasing or using its products or services. On the other hand, customer experience is the overall perception of a brand as a result of comprehensive interactions throughout the buyer's journey.

Hotel Marketing Association

The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing, and operations personnel from small and large hotels and companies alike.

Relationship marketing

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

National Restaurant Association

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational Foundation, the Association's mission is to represent, educate and promote a rapidly growing industry that is comprised of 945,000 restaurant and foodservice outlets employing 13.1 million people.

Professional Services Marketing Group

PSMG is the Not-for-Profit Professional Services Marketing Association. Membership is drawn from across the professions including law, accountancy, real estate, banking, architecture, actuarial, insurance, management consultancy, marketing communications, engineering, and construction as well as those with an interest in professional services marketing. It is a not-for-profit group for all those with an interest in marketing within professional services organizations, including practitioners, recognised consultants, suppliers, and those who have an interest in this sector.

Association for the Advancement of Relationship Marketing

AARM has become one of the largest business networks focused on the development, understanding, and communication of the principles and disciplines of these related business activities, on an enterprise-wide basis.

The CMO Council

The CMO Council aims to encourage knowledge exchange and personal relationship building among senior marketing and brand decision-makers in the technology and communications industries.