Chapter 15 Library of Video Links

Services and Relationship Marketing

Resource Title: Laurie Young - The growth of China's service economy

Brand and/or Topic: Services Marketing, China

Resource Description: International services marketing specialist Laurie Young's webcast for the Hong Kong Trade & Development Council on the growth of China's service economy and its potential with Hong Kong to take on and compete with the big service brands globally.

Channel: hydegurus

Link (URL): http://www.youtube.com/watch?v=hezg6KMBZ9g

 

Resource Title: Services Marketing

Brand and/or Topic: Services Marketing, Airline Service Sector

Resource Description: A comedy video about services in the airline industry and the associates charges in the industry.

Channel: gbs

Link (URL): http://www.youtube.com/watch?v=76LP3suWgTw

 

Resource Title: Peter Doyle on Relationship Marketing

Brand and/or Topic: Relationship Marketing, Peter Doyle

Resource Description: The late, great, Professor Peter Doyle, was, in my opinion, the outstanding European Professor of his era. One of the few Britons to be awarded the American Marketing Associations Gold Medal, here, he explains one of the secrets of long term success relationship marketing.

Channel: PRSmith1000

Link (URL): http://www.youtube.com/watch?v=OPj1Z7dC560

 

Resource Title: SERVQUAL Model

Brand and/or Topic: Services Marketing, SERVQUAL

Resource Description: Customer Relationship is at the heart of all successful companies. It is the single most important factor that influences people in their choice between one company and another. Customer care has also been identified as an area in which where there are large skills gaps. Customer has also been identified as an area in which where there are large skills gaps.

Channel: DigitPro

Link (URL): https://www.youtube.com/watch?v=YVGvIJlTjak&list=PLK-gsxm6j2oBxP226GHvNykIaeMcubSJP