Chapter 14 Multiple-Choice Questions

Chapter 14 Multiple-Choice Questions

Channels, Supply Chains, and Retailing
. These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a:

. This can occur vertically that is between sequential members in a distribution network such as producers, distributor and retailers.

. The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed in the production process is known as:

. These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices and few to moderate customer services:

. This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result:

. This type of retailing is a large-scale retailing institution that has a very broad and deep product assortment (both hard and soft goods), with the provision of a wide array of customer service facilities for store customers.

. This is about maximizing the offering's availability in the market for the customer:

. This means achieving the optimum distribution costs without losing decision-making authority over the offering, how it is priced, promoted, and delivered in the distribution channel:

. Which type of retailer involves comparatively low prices as a major selling point combined with the reduced costs of doing business?

. This is when goods are available immediately from the intermediaries stocks, thus ownership passes to the purchaser.

. This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', thus using a very limited number of intermediaries:

. McDonald's and KFC are good examples of:

. Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer?

. This is concerned with the value creation chain of all of the activities associated with physical distribution.

. Which of the following means placing your product or service in as many outlets or locations as possible, in order to maximize the opportunity for customers to find the good or service?

. This is where the manufacturing, purchasing, and consumption can occur at differing points in time.

. These sell directly to end consumers and may purchase directly from manufacturers and/or deal with wholesalers:

. These store goods for moderate to long periods:

. Collectively organisations that combine to enable offerings to reach end users quickly and efficiently constitute a marketing channel, are sometimes referred to as a:

. This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', and thus you use a very limited number of intermediaries.

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