Chapter Reference

Chapter 14: Channels, Supply Chains, and Retailing

Overview

This activity introduces you to the concept and role of intermediaries in the supply chain within the Film and TV industry and the impact of channel conflict.

Activity Description

Using http://www.google.com (or a similar online search tool), locate information on the web about how the following companies have experienced some form of channel conflict throughout their supply chain:

•         Hollywood, Apple and Walmart

•         Sony

•         Nike

•         McDonald’s

Websites

Apple: http://www.apple.com
Walmart: http://www.walmart.com/
Sony: http://www.sony.com
Nike: http://www.nike.com
McDonald’s: http://www.mcdonalds.com