Chapter 12 Web Links

Digital and Social Media Marketing


ClickZ is a huge resource of interactive marketing news, information, commentary, advice, opinion, research, and reference. The resource is quite US-focused.

Bulldog Digital Media

You want an agency who moves fast, but does things right. People who do what they promise, when they said they would. A team who keeps you in the loop - and ahead of your competition. But most of all, you want results with an impact you can measure. Since 2013, Bulldog Digital Media has been that agency, those people, and the team delivering that ROI. And like our clients, we just keep growing. provides information, training, and events on best practice in online marketing and e-commerce. The resource includes case studies, white papers, and research as well as an events directory, news service, and online marketing job listings section.


eMarketer is the digital marketing industry’s leading research firm, providing marketers with the most comprehensive view into the state of the digital marketplace.  The site provides Internet market statistics, news and reports. Focus on comparing its market data results with those published by other well-known consulting groups.

Interactive Advertising Bureau

Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in, and support, the sale of interactive advertising.

iMedia Connection

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.

SMX — Search Marketing Expo

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more.

Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.


45+ in-depth, trend-forward digital marketing sessions & workshops – each tons of practical takeaways and ideas to keep you ahead in the digital economy. Oodles of insights from leading experts and brands, including Airbnb, Nike, Microsoft, Cisco, adidas, Johnson&Johnson, SAP, Time, and more!