Chapter 12 Multiple-Choice Questions

Chapter 12 Multiple-Choice Questions

Digital and Social Media Marketing
. This can be described as creating a situation or mechanism through which a marketer and a customer (or stakeholders) interact, usually in real time:___________

. Which of the following is not a type of digital marketing activity?

. ________ is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

. This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

. ________is designed to influence the behaviour of a target audience in which the
benefits of the behaviour are intended by the marketer to accrue primarily to the
audience or to the society in general and not to the marketer'

. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

. An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

. Which of the following is not a type of digital marketing activity?

. ____________ is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

. ____________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network.

. The process of outsourcing a task or group of tasks to a generally large group of people is known as:

. Current changes in behaviours clearly show that ______ is taking over more and more of consumer online searches.

. This is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it.

. Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

. Which of the following is not one of the major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

. ______________ is designed to influence the behaviour of a target audience in which the benefits of the behaviour are intended by the marketer to accrue primarily to the audience or to the society in general and not to the marketer.

. A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

. ___________occurs when a website's structure and content is improved to maximize its listing in organic search engine results pages using relevant keywords or search phrases.

. Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts into being contacted by a marketer. This is referred to as:

. This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

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