Chapter 12: Digital and Social Media Marketing
This activity introduces you to advertising options on different social media platforms.
In 2015, marketers invested $23.68 billion in paid social media advertising worldwide. Social media advertising was expected to comprise 16% of all digital ads spending by 2016. Visit the following social media websites, explore advertising options available and consider:
• What form of advertisement did you observe on these social media platforms?
• As a consumer, how likely are you to remember the brand or click through to purchase the offering?
• As a digital marketing manager, how would you raise brand awareness among your potential customers through social media advertisement?
Visit the following websites: