Internet Activities 12.2 Advertising Options Social Media

Digital and Social Media Marketing

Chapter Reference

Chapter 12: Digital and Social Media Marketing


This activity introduces you to advertising options on different social media platforms.


In 2015, marketers invested $23.68 billion in paid social media advertising worldwide. Social media advertising was expected to comprise 16% of all digital ads spending by 2016. Visit the following social media websites, explore advertising options available and consider:

•         What form of advertisement did you observe on these social media platforms?

•         As a consumer, how likely are you to remember the brand or click through to purchase the offering?

•         As a digital marketing manager, how would you raise brand awareness among your potential customers through social media advertisement?      

Visit the following websites: