Chapter 12: Digital and Social Media Marketing
In this activity, you will learn more about how EY use Twitter to maintain an on-going real dialogue with their followers.
Imagine you’re hired as an intern and will assist in managing EY’s social media to recruit a new set of graduates. Using the social media platforms available, decide which should be used and what messages would be broadcasted.
Consider the following:
What sort of relationship do you want to build?
What are the types of conversations that would help form a conversation and authentic engagement?
What topics would be most relevant to students as they approach graduation and start job hunting?
How would the topics and potential messages for graduates differ to Ernst and Young’s messages to their clients?
How does the Twitter page inspire followers to engage in this community and form around EY’s brand values?