Configuring the Marketing Communications Mix

In the news: Red Bull adrenaline events

Red Bull GmbH is an Austrian company which sells the Red Bull energy drink. In 2011, a total of 4.631 billion cans were sold in over 161 countries. Red Bull uses extreme sports and adrenaline events as a huge part of its marketing campaigns in order to create brand associations of risk, endurance, adrenaline and the spectacular. In addition to the highly publicised space jump by Felix Baumgartner, the company has sponsored various other ‘extreme’ events, as this picture gallery by British newspaper, The Telegraph, illustrates.

Federation of European Direct Marketing (FEDMA)

FEDMA represents the direct marketing sector at the European level, representing users, suppliers and carriers of direct marketing. FEDMA has over 400 direct members in more than 30 countries and represents nearly 10,000 companies indirectly through their membership of their respective national Direct Marketing Associations.

Institute of Promotional Marketing (IPM)

Trade organization for the sales promotion industry. Formed in 1933, established as The Institute of Sales Promotion Limited (ISP) in 1979, and renamed the Institute of Promotional Marketing in 2010, we remain the only trade association that truly represents Promoters, Agencies and Service Partners engaged in Promotional Marketing.

Radio Advertising Bureau (RAB)

The RAB is funded by UK Commercial Radio stations and provides a free, impartial and confidential service to national advertisers and their agencies to help guide them towards effective advertising on Commercial Radio.

AdBrands supplies WARC with its Profiles of the world's leading advertisers, brands and agencies. These are sourced from, a subscription-based web site offering Profiles, Snapshots and links for the most important companies and brands within the worldwide advertising and marketing industry, as well as an extensive database of account assignments, searchable by brand or agency.

AdMap Magazine

AdMap is a widely-respected monthly advertising and marketing magazine with subscribers in 50 countries worldwide. For over 30 years, it has kept top industry professionals up-to-date with leading-edge practice, important issues and new thinking about advertising and marketing communications.

Ad Slogans

It's time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, payoffs, claims and signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding.

The International Association of Business Communicators (IABC)

The International Association of Business Communicators (IABC) is a business network with the aim of improving marketing communications effectiveness among communication professionals. It serves as a dynamic resource for its members to find potential clients and contacts, access the hidden job market and enhance their professional skills through a large library of case studies and articles. Its membership consists of approximately 15,000 business communication professionals in over 80 countries.

World Advertising Resource Centre (WARC)

Online source of worldwide information for marketing, advertising, media and research communities. provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 30 international sources. These include WARC's own publications such as Admap as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more.


Zagar has unparalleled expertise in leading and maintaining your conversations to sculpt awareness and drive sales in the country. In sum, we make it our business to know how it works here, we understand the market, and we know the optimal paths to achieve your objectives, with measurable results. To do so, Zagar offers strategic communications solutions, moulded to your silhouette and specifications within this beguiling landscape. Our toolbox delivers public relations, event creation, brand strategy, digital media and marketing communications.


Mobike, founded by Beijing Mobike Technology Co., Ltd., is a fully station-less bicycle-sharing system headquartered in Beijing, China. It is, by the number of bicycles, the world's largest shared bicycle operator, and in December 2016, made Shanghai the world's largest bike-share city.

Publicis Groupe

Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.