Chapter 11 Library of Video Links

Configuring the Marketing Communications Mix

Resource Title: PR Firms = Proaganda

Brand and/or Topic: Public Relations, Propaganda

Resource Description: The tip of the iceberg that we call the American media. It's not what it once was (if it EVER was, to begin with)... John Stauber is a left-wing American writer and political activist who co-authored five books about propaganda by governments, private interests and the PR industry. 

Channel: MethodicalMadness

Link (URL): http://www.youtube.com/watch?v=9rPQCPwdwHQ

 

Resource Title: Pop-up Mailers

Brand and/or Topic: Pop-up Mailers, Direct Marketing

Resource Description: This is the official YouTube channel for Whitney Woods Ltd. It's includes over 300 videos of different types of pop-up direct marketing mailing artefacts.

Channel: Whitney Wood Ltd

Link (URL): http://www.youtube.com/user/popupmailers

 

Resource Title: Measuring online Advertising

Brand and/or Topic: Online advertising

Resource Description: A short video on the type of advantages that marketers can gain from using and monitoring online advertising.

Channel: scalevp

Link (URL): http://www.youtube.com/watch?v=vK05DXVcIkk

 

Resource Title: GIO Media & Content: Marketing in Digital Communities

Brand and/or Topic: Digital Communities

Resource Description: Media and Content video vignette from GIO 3.0 - Marketing in Digital Communities.

Channel: ibmgio

Link (URL): http://www.youtube.com/watch?v=kfSZQZfREus

 

Resource Title: What can your business do...in just 140 characters?

Resource Description: Twitter marketing video

Channel:

DITP Design Channel

Link (URL): https://www.youtube.com/watch?v=M4zHPhgEaEQ

 

Resource Title: British Airways Visit Soon Reunion

Resource Description: British Airways made a family reunion a dream come true. This is an ad campaign to promote their route from London to Sydney

Channel: British Airways

Link (URL): https://www.youtube.com/watch?v=ZW6aP53eMJM