Chapter 10 Library of Video Links

Principles of Marketing Communications

Resource Title: Creativity in Communications

Brand and/or Topic: Creativity in Communications

Resource Description: A clip of Eileen Campbell and Joanna Seddon considering what creativity in communications actually achieves.

Channel: Cannes Lions International Festival of Creativity

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Resource Title: Improving Your Advertising Impact using the ‘AIDA’ Principle
Brand and/or Topic: Advertising and Communications
Resource Description: A short video clip explaining the AIDA concept and its implications to advertisement. Using this simple 4 step principle when developing your marketing materials will ensure that you maximise your impact.
Channel: ActionCOACHSolent 
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Resource Title: Advertising and Cultural Complexity: Veda Partalo at TEDxUConn

Brand and/or Topic: Culture in Advertisement

Resource Description: Veda is now Head of Strategy at D&A, an independent ad agency. During her career, Veda has developed campaigns for American Express, Porsche, Coca Cola, Puma, Hennessy and Cadillac. Her unique approach to advertising strategy - which insists on brands enabling cultural movement and consumer aspirations - has been profiled by Fast Company Magazine and The Globe and Mail, among others. Veda speaks to the unexpected results of being a first generation immigrant employed in advertising, and how the basic principles of the ad world could lead to a friendlier America.

Channel: TEDx Talks

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