Marketing Principles and Practice

Skills CFA

Skills CFA is a registered charity promoting skills and qualifications in the workplace. The organization has been developing tandards, apprenticeships and training programmes across the UK since 1996. Skills CFA works to develop and promote National Vocational Qualifications (NVQs) and Scottish Vocational Qualifications (SVQs) and oversees the development of National Occupational Standards (NOS) for a wide range of business skills. This link directs to Skills CFA’s Marketing page, which gives details of the two NOS suites that have been developed to cover marketing-related job functions and of available vocational and academic qualifications in marketing.

The Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, focused on Marketing and Sales for business; together with ongoing support for members. CIM UK is the British Council qualified professional association for Marketers in the UK. Its particular emphasis is on developing the Marketing and Sales profession within the UK and worldwide. CIM is the largest Professional Marketing body in the world, with more than 35,000 members and students across the world. CIM exists to develop both the marketing and sales professions, maintain professional standards and improve the skills of marketing and sales practitioners. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world.

Professional Marketing Standard

This resource is a series of corporate documentation produced by the CIM about the development of Professional Marketing Standards for the United Kingdom. Drawn up after extensive research with employers and leading academics, our Professional Marketing Standards clearly show the skills expected of marketing professionals at every stage of their career. These standards are designed to help both marketers and their employers assess competencies and training needs.

American Marketing Association (AMA)

The AMA leads an unparalleled discussion on marketing excellence. The AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.

Market Research Society

The Market Research Society is a professional body for market research based in London. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct. MRS is the world’s largest association serving those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year. The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples.