Chapter 1 Library of Video Links

Marketing Principles and Practice

Resource Title: Marketing Case Insight 1.1: Aldoraq Water

Brand and/or Topic: Marketing, competition with international brands

Resource Description: We speak to Abdurahman Almaimani, General Manager of Aldoraq Water, to find out more about how the company seeks to compete with well-known international brands.

Channel: Oxford Academic (Oxford University Press)

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Resource Title: What is marketing?

Brand and/or Topic: Marketing

Resource Description: Professor of the Department of Marketing Management. Director of ESADE's Chair of Design Management.

Channel: ESADE

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Resource Title: Marketing Evolution

Brand and/or Topic: Marketing, Evolution

Resource Description: Marketing is constantly changing - thanks to the internet. Check out the evolution of marketing from Austin Internet Marketing Agency - Three Sixty Solutions.

Channel: RockstarBen

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Resource Title: Steve Jobs on marketing and passion

Brand and/or Topic: Key features of marketing

Resource Description: Steve Jobs describes what he thinks the role of marketing should be (1997).

Channel: MyAppleSpaceCOM

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Resource Title: Innovate Like Google

Brand and/or Topic: Marketing’s Positive Impact on Society

Resource Description: An interview with Tom Davenport, Professor of Information Technology & Management, Babson College. While some elements of Google's success as innovator would be very hard to emulate, others can be profitably adopted by almost any business.

Channel: Harvard Business Review

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