Chapter Reference

Chapter 1: Marketing Principles and Practice

Overview

This activity will introduce you to an example of the innovative impact marketing can have on society.

Activity Description

Visit the World of Famous Inventors and Inventions website and evaluate how these innovations meet the needs of consumers and provide benefits to the society.

Website

http://inventors.about.com/

The World of Famous Inventors and Inventions website provides information aboutfamous inventorsand inventions, with biographies and interviews with the inventors.