Carbon trading

See page 576 of the book.

More about carbon trading can be found at:

https://www.bbc.co.uk/news/science-environment-34356604

https://www.ft.com/content/cd549b9a-e088-11e7-a8a4-0a1e63a52f9c

https://www.weforum.org/agenda/2017/09/everything-you-need-to-know-about-carbon-trading/

 

Multinational companies and the global economy

See page 578-9 of the book.

A list of the largest multinational companies in the world can be found at:

http://fortune.com/global500/

This can be compared with the sizes of the economies of individual nations at:

http://www.nationmaster.com/country-info/stats/Economy/GDP

For more detailed information about UK import and export figures, see the following site run by HM Revenue and Customs:
https://www.uktradeinfo.com/

 

Soft power

On page 577 of the book it is suggested that ‘soft power’ is that which countries gain from intangible aspects of globalization, such as media and culture. The link below is to a UK Parliament report on the UK’s soft power, with other links to media commentary on this:

http://www.publications.parliament.uk/pa/ld201314/ldselect/ldsoftpower/150/150.pdf

http://www.economist.com/news/britain/21657655-oxbridge-one-direction-and-premier-league-bolster-britains-power-persuade-softly-does-it

http://www.forbes.com/sites/kenrapoza/2012/11/18/the-empire-strikes-back-u-k-beats-u-s-in-soft-power-survey-says/#5d7319e75b3e

 

Introduction to Globish

See page 584 of the book.

A video introduction to Globish – in Globish – can be found at:

https://www.globish.com/

 

Global brands

On page 585 of the book, we describe Coca-Cola as a global brand, as evidenced by this advertisement, which appeared in 1971:
http://www.youtube.com/watch?v=2msbfN81Gm0

Meanwhile, the HSBC advert described on page 597, which blends both global and local aspects of the business, can be seen at:
http://www.youtube.com/watch?v=JK_NinOmFWw