Chapter 9 Self-Study Quiz

Writing

Please note that this exercise is for self-study, and your instructor will not be able to see your responses.

. According to writing trainer Ann Wylie, public relations professionals should avoid "corporate-style" writing because:

. All of the following are examples of feature stories EXCEPT:

. Feature stories have two basic elements in common: timeliness and ______.

. Which news style of writing presents the most important information at the beginning of the story with the least important details at the bottom?

. Which of the following is NOT an intermediary by which public relations writers can earn attention beyond their direct networks?

. Which of these public relations materials uses a narrative structure to connect factual information in a meaningful way?

. Why should corporate blogs identify a consistent theme that's closely related to what the organization does?

. Imagine you're part of your university's PRSSA chapter and writing a blog post about the PRSSA National Conference. You want to link to the PRSSA National Conference webpage. Which is the best example of anchor text when linking to this page?

. Because search engines change their algorithms so frequently, public relations practitioners should focus on:

. Many organizations publish their own style guides to ____________ in their communication.

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