Chapter 7 Self-Study Quiz

Implementation

Please note that this exercise is for self-study, and your instructor will not be able to see your responses.

. According to Arthur Page, principled public relations means you have to:

. What did Chipotle do when it discovered one of its major pork suppliers was not complying with humanitarian guidelines?

. You're launching Discover Bank's financial responsibility campaign in January to kick off the new year. The target public is millennials who are not aware of Discover's resources and services-and you want them to open a new account. Your research shows that millennials are social media savvy and engaging heavily on music streaming platforms. With this in mind, which channel of communication might you select as part of your campaign?

. Internal newsletters and radio commercials are examples of:

. ______ are channels of communication that allow you to create and distribute messages exactly how you want to, while ______ do not allow you to dictate the exact message.

. Which of the following is designed to promote an organization as a whole, rather than a particular product or service?

. Earned media is most closely linked to which of the following?

. Barkbox's "Pupdates" email service and its BarkPost blog are both examples of:

. The more ______ the decision-makers within an organization, the more effective the organization will be in relating to various publics.

. One of Kimberly-Clark's most important publics, making up 85% of its customer base, is:

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