Chapter 4 Self-Study Quiz

Relationship Management

Please note that this exercise is for self-study, and your instructor will not be able to see your responses.

. Which of the following relationship maintenance strategies is focused on covertly and overtly communicating the importance of the relationship?

. According to Hon and Grunig, all of the following are key outcomes of good organization-public relationships EXCEPT:

. Public relations practitioners who build and manage relationships with journalists, bloggers and editors are engaging in ______________.

. To determine what is worth pitching to journalists, public relations practitioners should consider if the story is:

. In commerce-driven relationships, internal publics can also best be described as ________________.

. Companies like Amazon that have entered the direct-to-consumer market are referred to as:

. The idea that donors want to be able to trust that their donations are used for the purposes they intended is linked to which of Kathleen Kelly's 4 R's?

. The most fruitful donor relationships with nonprofit organizations are those that are:

. Coca-Cola manages relationships with investors, who benefit from a profitable brand. Simultaneously, Coca-Cola must also manage its relationship with critics and activists, who vocally oppose the brand and its products for their health implications. In this example, Coca-Cola is:

. Companies that engage in ___________________ are those that commit resources to benefit society and the environment.

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