Chapter 3 Video 3.1 2018 Super Bowl “Tide Ad” Commercial Compilation

Convergence and Integrated Communication

The creative composition of this ad was weirdly effective (Adweek declared it the “winner” of Super Bowl LII) and so was the mix of companies behind the ad, making it a good example of economic convergence.

Video titled: Chapter 3 Video 3.1 2018 Super Bowl “Tide Ad” Commercial Compilation
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