Chapter 12 Self-Study Quiz

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. Which of the following describes crisis response strategies as ranging from pure advocacy to pure accommodation?

Social media crisis communication model correct incorrect

Organizational crisis theory correct incorrect

Contingency theory correct incorrect

Crisis response model correct incorrect

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. Which stage of the issue life cycle occurs when the negative impact on an organization becomes public and pressure on the organization builds?

Early/potential correct incorrect

Emerging correct incorrect

Current/crisis correct incorrect

Dormant correct incorrect

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. Public relations crises like those Nike and Gap faced, when news broke that they used child labor and sweatshops, could be prevented with:

Responsible supply chain management correct incorrect

Pure advocacy for the organization correct incorrect

Social media monitoring correct incorrect

Conceding to public demand for transparency correct incorrect

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. In which step of proactive issues management should you determine if an issue is significant or just a random occurrence?

Monitoring correct incorrect

Identification correct incorrect

Analysis correct incorrect

Prioritization correct incorrect

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. In the implementation phase of proactive issues management, public relations practitioners do which of the following?

Determine how many resources to allocate to an issue correct incorrect

Analyze how an issue will affect key publics correct incorrect

Develop the communications strategy to address an issue correct incorrect

Put policies and programs into action to address an issue correct incorrect

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. Which of the following is NOT one of the main groups of crisis types, according to researchers?

Victim crises correct incorrect

Natural crises correct incorrect

Accident crises correct incorrect

Preventable crises correct incorrect

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. In which type of crises do publics assign minimal responsibility for the crisis to the organization?

Victim crises correct incorrect

Natural crises correct incorrect

Accident crises correct incorrect

Preventable crises correct incorrect

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. Organizations that apply ________ strategies seek to absolve themselves of responsibility, while those that acknowledge the existence of a crisis but want to minimize responsibility apply __________ strategies.

Diminish; rebuild correct incorrect

Reinforce; diminish correct incorrect

Deny; diminish correct incorrect

Diminish; reinforce correct incorrect

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. Bolstering and ingratiation are two classic forms of what response strategy?

Deny strategy correct incorrect

Diminish strategy correct incorrect

Rebuild strategy correct incorrect

Reinforce strategy correct incorrect

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. The SMCC suggests public relations practitioners should pay attention to all of the following social media users EXCEPT:

Social media creators correct incorrect

Social media followers correct incorrect

Social media detractors correct incorrect

Social media inactives correct incorrect