Social Media and Mobile
Burger King® trolled its fast-food rival by selling its signature burger, the Whopper, for just a penny, but only if customers first downloaded the BK® app and made a detour to McDonald’s.
Burger King® trolled its fast-food rival by selling its signature burger, the Whopper, for just a penny, but only if customers first downloaded the BK® app and made a detour to McDonald’s.
Printed from , all rights reserved. © Oxford University Press, 2024