Chapter 10 Review Quiz

Social Media and Mobile
. Spotify's "Wrapped" shows users their top songs on the streaming platform and offers new music recommendations based on their preferences. This is an example of ______________ on mobile media.

. What is the No. 1 mobile app?

. Snapchat's geofilters allow you to create a photo filter for users:

. The uses and gratifications approach is centered on understanding:

. A study by Ruth Avidar and her colleagues discovered that _________ were the top reason young Israelis used smartphones.

. If you're not sure where people are talking about your organization on social media, what should you do to begin social listening effectively?

. When brands participate in trending topics to catch people's attention on social media, this is described as:

. Which of the following is a likely warning sign that a crisis may be brewing on social media?

. What should be your goal for writing photo captions?

. According to an Ipsos study, which of the following is 50% more trusted than other types of media?

. Which of the following is an example of ephemeral content?

. _____________ are images that are freely available for use.

. Whereas content creation is generally focused on a __________ approach, community management is generally ____________ communication.

. Which of the following should organizations avoid hiding when moderating their social media pages?

. Research shows that working with _____________ can be up to seven times more effective than working with top-tier influencers.

. Which of the following key provisions of the PRSA Code of Ethic protects confidential client information and the privacy rights of individuals?

. ________________ are legal agreements between a software provider and the person using the software that may indicate how providers will use individuals' data.

. The idea that any object can gain the ability to transmit data-including your personal data-over a network is closely connected to:

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