Chapter 1 Self-Study Quiz

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. You've joined a group of students that wants to reduce the cost of living in campus dorms. Together, you draft a petition to present to the university's housing office, but first, you need other students to sign the petition. In this example, the university housing office is considered:

An organization correct incorrect

A business correct incorrect

A public correct incorrect

A customer correct incorrect

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. Which of the following is NOT a principle of public relations management?

Tell the truth correct incorrect

Manage for today correct incorrect

Prove it with action correct incorrect

Listen to the customer correct incorrect

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. According to Arthur Page, 90 percent of good public relations must be determined by an organization's:

Actions correct incorrect

Communication correct incorrect

Public perception correct incorrect

Strategy correct incorrect

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. To engage in listening (and not just hearing), organizations must:

Be responsive to feedback correct incorrect

Monitor news headlines correct incorrect

Track keywords on social media correct incorrect

Know the public opinion correct incorrect

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. Who is responsible for public relations in an organization?

The CEO correct incorrect

Its public relations agency correct incorrect

Its top managers correct incorrect

Everyone in the company correct incorrect

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. After the This Is Us finale put Crock-Pot's reputation at risk, how did the organization shift its public relations efforts to address concern over the safety of its slow cooker?

It shifted from a reactive approach to a more proactive approach to public relations correct incorrect

It shifted from secrecy about its safety standards to more transparency correct incorrect

It shifted from a technical communication style to one that was more good-humored correct incorrect

It shifted from addressing only millennials to addressing the general public correct incorrect

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. Imagine this scenario: A major crisis unfolded for an airline when one of its flight attendants attacked a passenger, and video of the attack was shared on Twitter. The airline's chief communications officer has called you in to help resolve the crisis. This is an example of:

Proactive public relations correct incorrect

Reactive public relations correct incorrect

Integrated communication correct incorrect

Two-way communication correct incorrect

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. According to Philip Seib and Kathy Fitzpatrick, what is the source of many ethical dilemmas public relations practitioners face?

Brand critics correct incorrect

Legal proceedings correct incorrect

Competing duties correct incorrect

Opposing superiors correct incorrect

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. When should public relations practitioners study principles of ethical reasoning?

When a crisis is brewing correct incorrect

Before entering the workforce correct incorrect

Throughout their careers correct incorrect

When they want a better job correct incorrect

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. Codes of ethics are advantageous because they:

Provide guidelines for making decisions correct incorrect

Provide consistency across the globe correct incorrect

Can be enforced easily correct incorrect

Can be interpreted objectively correct incorrect