Interviewing and Focus Groups

https://entwicklungspolitik.uni-hohenheim.de/uploads/media/Day_5_-_Reading_text_1_02.pdf

This source relates the challenges of the interviewing process based on the reflections of postgraduate students. Topics discussed include unexpected behaviour by participants, keeping the interview focused, dealing with sensitive questions and with transcribing.

http://sru.soc.surrey.ac.uk/SRU19.html
If you want to learn more about ‘focus group’ techniques, this site explains why and how the focus group technique is important for social research, and outlines the potential and limitations of the method. It also offers a useful bibliography for further reading.

https://owl.purdue.edu/owl/research_and_citation/conducting_research/conducting_primary_research/interview_and_survey_questions.html
This source provides useful information on creating good interview and survey questions. It explains common problems researchers face in formulating interview questions, and provides examples of the biased, double-barrelled, and leading questions that interviewers need to avoid.

https://www.webpages.uidaho.edu/ele/scholars/Results/Workshops/Assessment_Institute/Research/planning%20documents.pdf

This source offers a summary of key points for conducting interviews in social science research. It has examples of interview questions and probes and a sample interview guide.

https://warwick.ac.uk/fac/cross_fac/esrcdtc/coretrainingmodules/quals/analysing_interview_data_1_-_w6.pdf

PowerPoint slides from the Warwick University Employment Research centre on analysing interview data. Lots of guidance on developing codes.

https://msu.edu/user/mkennedy/digitaladvisor/Research/interviewprobes.htm

A useful list of probing and follow up questions you can use or adapt for interviews and focus groups, to get the most out of your time with participants.

https://www.interaction-design.org/literature/article/how-to-do-a-thematic-analysis-of-user-interviews

An overview of how to use thematic analysis to analyse interview data. Includes a video example.

https://www.theguardian.com/news/2018/feb/06/talk-is-cheap-the-myth-of-the-focus-group

An interesting long read on the use of focus groups in political and consumer research, which considers why they are so frequently used and whether their purpose is actually to listen to the people who participate.

https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups

Ten tips for moderating focus groups and overcoming common challenges

https://weloty.com/how-to-transcribe-an-interview-for-dissertation-part-1/ https://weloty.com/how-to-transcribe-a-focus-group-discussion/

Two articles on transcribing, one covering interviews the other focus groups. Includes consideration of the pros and cons of transcribing interviews yourself, and tips for identifying participants in focus groups transcripts.

https://www.youtube.com/watch?v=DRL4PF2u9XA

A step by step guide to analysing interview transcripts through qualitative (open) coding.

https://www.youtube.com/watch?v=eT-EDgwRvRU

Another video on qualitative coding, which discusses different approaches such as coding the manifest content or coding for more latent content. This would also be useful for analysing other forms of qualitative data, such as texts.

https://www.youtube.com/watch?v=59GsjhPolPs

Another useful overview of the different options available for analysing interview or focus group transcripts (as well as other forms of qualitative data). Outlines the basic steps which underpin these approaches. The researcher shares his own approach to analysing interview data.

https://www.youtube.com/watch?v=pIGHSu04_Jg

A video on analysing focus group transcripts, emphasizing what is different about focus groups and what focus group data can tell us that interviews generally cannot.

https://www.youtube.com/watch?v=rEf7mztkslI

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