Chapter 9 Self-test questions

Strategic planning and the economy

Quiz Content

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. Which of the following is a long term plan?

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. Which of the following sets out why the business exists?

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. Which of the following is a target?

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. Which of the following is not a feature of a strategy?

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. According to Ansoff a strategy of a new product in a new market is known as:

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. According to Ansoff a strategy of a new product in an existing market is known as:

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. According to Ansoff a strategy of an existing product in an existing market is known as

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. According to Ansoff a strategy of an existing product in a new market is known as:

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. Which of the following is not one of Porter's five forces?

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. Which of the following is not likely to reduce the profits of established businesses in Porter's model?

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. SWOT analysis represents …

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