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Chapter 9 Self-test questions
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Chapter 9 Self-test questions
Strategic planning and the economy
Quiz Content
*
not completed
.
Which of the following is a long term plan?
An objective
correct
incorrect
A mission
correct
incorrect
A strategy
correct
incorrect
A tactic
correct
incorrect
*
not completed
.
Which of the following sets out why the business exists?
An objective
correct
incorrect
A mission
correct
incorrect
A strategy
correct
incorrect
A tactic
correct
incorrect
*
not completed
.
Which of the following is a target?
An objective
correct
incorrect
A mission
correct
incorrect
A strategy
correct
incorrect
A tactic
correct
incorrect
*
not completed
.
Which of the following is not a feature of a strategy?
Short term
correct
incorrect
Major investment
correct
incorrect
High risk
correct
incorrect
Difficult to reverse
correct
incorrect
*
not completed
.
According to Ansoff a strategy of a new product in a new market is known as:
Market penetration
correct
incorrect
Market development
correct
incorrect
New product development
correct
incorrect
Diversification
correct
incorrect
*
not completed
.
According to Ansoff a strategy of a new product in an existing market is known as:
Market penetration
correct
incorrect
Market development
correct
incorrect
New product development
correct
incorrect
Diversification
correct
incorrect
*
not completed
.
According to Ansoff a strategy of an existing product in an existing market is known as
Market penetration
correct
incorrect
Market development
correct
incorrect
New product development
correct
incorrect
Diversification
correct
incorrect
*
not completed
.
According to Ansoff a strategy of an existing product in a new market is known as:
Market penetration
correct
incorrect
Market development
correct
incorrect
New product development
correct
incorrect
Diversification
correct
incorrect
*
not completed
.
Which of the following is not one of Porter's five forces?
Buyer power
correct
incorrect
Supplier power
correct
incorrect
Rivalry
correct
incorrect
Economic power
correct
incorrect
*
not completed
.
Which of the following is not likely to reduce the profits of established businesses in Porter's model?
High buyer power
correct
incorrect
High supplier power
correct
incorrect
Low rivalry
correct
incorrect
High substitute threat
correct
incorrect
*
not completed
.
SWOT analysis represents
Strengths Weaknesses Opportunities Threats
correct
incorrect
Strengths Weaknesses Opportunities Treats
correct
incorrect
Seasons Waverers Outlines Threats
correct
incorrect
Sales Weaknesses Online Threats
correct
incorrect
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