Chapter 9 Practice Quiz

Ownership and the Economics of Media
. Conglomerate media organizations place primary emphasis on _______.

. The term "prosumer" is a contraction of ________.

. The cost of producing and distributing content is paid by ________.

. With their money, advertisers buy ________.

. Advertising contains information ________.

. Capital refers to ________.

. The Canadian market is distinguished by ________.

. Resources fall into five categories: material resources, labour, technology, capital, and ________.

. Since the 1980s, the Canadian government has largely taken which approach to regulating the culture industries?

. Market externalities are the costs and benefits of ________.

. The media sector that comes closest to being governed exclusively by private enterprise is ________.

. If private ownership is motivated primarily by financial return, the motivation behind public ownership is ________.

. Television and radio broadcast ownership includes which of the following forms?

. Another name for chain ownership is ________.

. Private ownership is devoted to providing communication for ________.

. Media democratization is characterized by ________.

. The limitations of market economies include ________.

. Examples of alternative media magazines include all of the following except ________.

. It is becoming more difficult for governments to assume control of cultural production on behalf of their citizens due to ________.

. The National Film Board of Canada does not produce ________ films.

. Media organizations can be owned by private individuals, corporations, governments, labour organizations, co-operatives, and political groups.

. In media economics, capital is simply another word for money.

. Due to the high level of technical expertise required to create digital media, there are higher barriers of entry into the media industries than in previous decades.

. Consumers have never fully shouldered the costs of creating and distributing media content, even through paid subscriptions to print and streaming services.

. Canada's relative affluence and technological sophistication limit the country's market power.

. Air pollution and violence are examples of market externalities.

. Media markets have a commercial bias.

. Culturalism is the perception of culture and communications as commercial enterprise.

. Capitalism is an economic system based on private ownership of the means of production.

. In the realm of the mass media, private enterprise is seen as having only one particular social benefit.

. Telephone service in Canada today is considered a "natural monopoly."

. Public media ownership refers to publicly traded media organizations.

. Public ownership removes the element of choice from our decisions about media consumption.

. Only private broadcasters are subject to regulation by the CRTC, whereas public broadcasters such as the CBC are free from regulation.

. Rogers Communications is an example of a converged conglomerate media company.

. Internships are quite common in Canada's journalism, communications, and film schools.

. Media markets are distinguished from other kinds of markets as they serve two markets at the same time: the audience market and the advertising market.

. According to communications theorist Dallas Smythe, the principal commodity produced by media organizations is audiences.

. The most common example of vertical integration in the media is newspapers.

. Media democratization implies greater involvement by citizens in the production and distribution of all kinds of media content.

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