Chapter 5 Practice Quiz

. Advertising industries include ____________.

brands and companies advertising their products

product merchandisers

social media managers

All of the above

. Social media has made "word of mouth" advertising ____________.

easier for businesses to encourage people to promote their products

focused exclusively on positive experiences that consumers have with brands

less popular due to lack of public trust in online campaigns

None of the above

. All of the following are true of the economic impact of advertising except _______.

it is a significant part of the global economy.

it creates consumer awareness of products and services.

it has become less economically significant due to social media influencers.

it finances the production and distribution of most information and entertainment.

. When did consumer culture become widely accepted as the main organizing principle of culture and society?

Ancient Greece

The Industrial Revolution

The time of Canadian Confederation

The late 19^th and early 20^th centuries

. The rise of consumer society can be traced back to factors such as ________.

increased wages and literacy of workers

decreased leisure time and need for time-saving devices

an overproduction of goods and changes in the political climate

All of the above

. Advertising in Canada began to shift its approach to focus less on products and more on consumer desires and needs ____________.

soon after the arrival of European settlers

after the industrial revolution

after World War I

after World War II

. Commodity fetishism is a concept developed by which theorist?

Sut Jhally

Karl Marx

Dallas Smythe

Tim Horton

. In its contemporary form, branding includes ____________.

giving products and companies human characteristics

a set of values and expectations attached to a name/logo

a way for mass-produced goods to be differentiated from one another

All of the above

. The intangible value of a brand, including consumer recognition and loyalty, refers to ____________.

brand equity

brand authenticity

brand ideology

brand identity

. Branding occurs in which of the following contexts?

Products and companies

Churches and universities

Individual people

All of the above

. The increase of niche markets have resulted from all of the following factors except _______.

the need for radio advertisers to appeal to particular demographics after losing advertising dollars to television stations.

newspaper publishers using advertisements for unique and specialized products to attract readers.

mass consumer magazines struggling while special-interest magazines flourished.

the expansion of cable and satellite television.

. Market segmentation is ____________.

a straightforward way of understanding media audiences

a way for advertisers to connect with actual people interested in their product or service

a way for audiences to ensure their only see advertising that directly relates to their desires and needs

an ideologically influenced and socially constructed form of understanding audiences

. Digital media has made advertising ____________.

cheaper

more accurate

less personalized

Both a and b

. The line between media content and advertising has become increasingly blurred due to factors such as ____________.

native advertising

consumer data

subvertising

commodity fetishism

. Social media influencers engage in promotional culture in which of the following ways?

Disseminating content by sharing and liking.

Inviting followers to respond to a dedicated thread.

Encouraging followers to generate or recreate content.

All of the above

. Advertising refers to corporations marketing products, while promotional culture refers to government and not-for-profit organizations their services.

True

False

. Early "word-of-mouth advertising" essentially disappeared with more creative content advertising popularized with the development of mass media such as radio and television.

True

False

. Advertising can often be seen as exclusionary based on the presence of some ideas and people and the absence of others.

True

False

. Advertising is essentially the only way to fund entertainment and informational media messages.

True

False

. In Canada, advertising is protected by free speech.

True

False

. Most online content creators do not get financially compensated for their time, even though companies make profits from this content creation.

True

False

. Unlike other forms of media, it is easy to measure the direct effects that advertising has on audiences.

True

False

. Initially, the advertising industry in Canada was seen as untrustworthy.

True

False

. Commodity fetishism arose due to the separation of production and consumption, hiding the labor practices that go into the creation of a product.

True

False

. Subvertising refers to the cultural practice of altering corporate messaging in order to challenge the political or ideological nature of corporations.

True

False

. Television and radio ratings provide advertisers with an unbiased view of actual and potential audience members.

True

False

. One of the values of market segmentation is that the media can deliver a precise audience to an advertiser.

True

False

. Market segmentation of children defines them as consumers and makes the act of consumption natural.

True

False

. In recent years, the business of advertising has become increasingly focused on making creative ads that captivate audiences.

True

False

. The impact of social media influencers has lessened in recent years as consumers become more savvy about the processes of advertising and promotion.

True

False

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