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Media and Communication: Looking Back, Looking Forward
- What does it mean to adopt a critical perspective on the study of mass communication?
- How has technology impacted the ways your media consumption has changed over your lifetime?
- Is the world being transformed by the internet, or will the internet soon be largely captured by business so that we will be back to where we started?
- How do you think Canada should regulate over-the-top media such as Netflix?
- How can new media work more for the broader public interest than for the interest of large private corporations?
- Are the media alone a solid foundation for democracy?
- While media industries look at audiences in one manner, scholars tend to view them in another. Are these two approaches reconcilable? Which perspective do you find more useful in furthering your own understanding of audience behaviours?
- In your opinion, what does the future of mass communication and media look like?
- What are the key characteristics of cultural industries and markets that make them different from other types of manufacturing and production?
- What is the long-tail phenomenon and why is it important? What are some of the criticisms of this phenomenon?
- What old media do you use each day? Where and when do you use them and for what?
- What new media do you use each day? Where and when do you use them and for what?
- Explain why concerns about privacy are increasing. Why is it said that these concerns centre on the issue of self-determination?
- Name and describe the five anomalies that information and cultural products display as opposed to other commodities.
- Will your media consumption patterns, such as the amount of Canadian content you consume, change as a result of having read this textbook?